LATEST REPORT: Indiana Hoosiers Small Forward Calbert Cheaney Secures Groundbreaking $100 Million Endorsement Deal With Carl Cook
In an extraordinary blend of sports excellence and philanthropy, Indiana Hoosiers legend and current small forward Calbert Cheaney has secured a historic $100 million endorsement deal with billionaire philanthropist Carl Cook.
The monumental agreement not only marks one of the most significant endorsement deals in college athletics history but also highlights Cheaney’s unwavering commitment to uplifting communities in need.
As part of this game-changing partnership, Cheaney has pledged a generous $40 million to the Boys & Girls Clubs of America, focusing on youth development, mentorship, and educational programs across the Midwest. In addition, he has committed $10 million to support a local orphanage home, aimed at enhancing care, facilities, and long-term opportunities for orphaned children in Indiana.
“This blessing is meant to be shared,” Cheaney stated. “I’m proud to stand beside Carl Cook and give back to the youth, because they are the future. We’re building more than dreams—we’re building foundations.”
Carl Cook, the CEO of Cook Group and one of Indiana’s most prominent business leaders, lauded Cheaney’s vision and heart. “Calbert embodies everything we want young athletes and leaders to be—humble, driven, and generous,” said Cook. “This partnership is about changing lives, not just making headlines.”
Cheaney, already a legend in Hoosier basketball lore and the all-time leading scorer in Big Ten history, continues to build his legacy off the court. This groundbreaking deal solidifies his status not just as an athletic icon, but as a transformative figure for Indiana and beyond.