Just like at the Miami Grand Prix earlier this year, Red Bull Racing has again made items public to celebrate the Austrian racing team’s success. The items of the Forever Rebl campaign embody parts of Red Bull’s history. Read here which items were presented this time.
The Red Bull Racing team returns with the second launch of REBL ARTFCTS. Through the team’s loyalty programme, The Paddock, members can sign up for exclusive giveaways. In addition, members can own items that exude the Forever Rebl culture. These items are transformed into pieces of modern art. The Forever Rebl campaign is about celebrating the role of Red Bull’s culture in continuing to push boundaries in sport.
Which items are part of the Forever Rebl campaign this time?
This time, five unique Red Bull items have been made public. The final part of the collection will be revealed towards the end of the season. The first item is called ‘THERE’S NO PLACE LIKE HOME’. This is a replica trophy of the trophy from the 2022 Dutch Grand Prix. ‘NAME A MORE ICONIC DUO’ is a composition of three moments celebrating the relationship between Max Verstappen and his racing engineer Gianpiero Lambiase.
The ‘A NEW ERA’ piece is about the collaboration between Red Bull and the F1 Academy. In fact, Red Bull is investing three times more than other F1 teams in this programme. The modern art involved is a cap in honour of the new Red Bull Driver Academy drivers. ‘THE MIDAS TOUCH’ is an ode to the first world championship Verstappen won in 2021. He wore the gold shoes during the 2021 Abu Dhabi test and throughout the 2022 season. The final piece is ‘LIFT OFF’. This is about the Austrian racing stable’s first podium in Monaco in 2006 with David Coulthard.